Knick Knack Records owner Joe Johnson is a guest on Seattle Sounds (KIRO Radio 97.3)

with host Josh Kerns and Seattle Weekly music editor Chris Kornelis:

..."meet the guy starting a new Seattle-based record label that thinks he can actually change the way bands do business."

http://mynorthwest.com/?nid=577&a=39540&p=64&n=Seattle+Sounds

right around the 20 minute mark is where Joe talks about Knick Knack Records.