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Knick Knack Records on KIRO Radio 97.3 FM

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Knick Knack Records owner Joe Johnson is a guest on Seattle Sounds (KIRO Radio 97.3)

with host Josh Kerns and Seattle Weekly music editor Chris Kornelis:

..."meet the guy starting a new Seattle-based record label that thinks he can actually change the way bands do business."

right around the 20 minute mark is where Joe talks about Knick Knack Records.